:root{
  --dark:#0B2027; --teal:#0E7C7B; --mint:#17A398; --amber:#F2B705;
  --tint:#EAF3F2; --ink:#1A2A2E; --muted:#5B6B70; --white:#fff; --radius:16px;
  --shadow:0 10px 30px rgba(11,32,39,.08); --maxw:1140px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Inter',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;color:var(--ink);line-height:1.6;background:var(--white)}
a{color:inherit;text-decoration:none}
img{max-width:100%}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
section{padding:72px 0}

/* buttons */
.btn{display:inline-block;padding:13px 24px;border-radius:999px;font-weight:600;font-size:15px;cursor:pointer;border:none;transition:.2s;text-align:center}
.btn-primary{background:var(--amber);color:var(--dark)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 8px 20px rgba(242,183,5,.35)}
.btn-ghost{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.4)}
.btn-ghost:hover{border-color:var(--mint);color:var(--mint)}
.btn-teal{background:var(--teal);color:#fff}
.btn-teal:hover{transform:translateY(-2px)}

/* logo */
.mark{display:inline-flex;align-items:center;gap:10px;font-weight:800;font-size:20px;letter-spacing:-.3px}
.mark .dots{position:relative;width:34px;height:22px;display:inline-block}
.mark .dots span{position:absolute;top:0;width:22px;height:22px;border-radius:50%}
.mark .dots .a{left:0;background:var(--mint)}
.mark .dots .b{left:12px;background:var(--amber);mix-blend-mode:multiply}

/* nav / ribbon */
.ribbon{background:var(--dark);color:#CADCFC;text-align:center;font-size:13.5px;padding:9px 16px}
header.nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);border-bottom:1px solid #eef2f2}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:68px}
.nav-links{display:flex;gap:28px;align-items:center;font-size:15px;font-weight:500;color:var(--muted)}
.nav-links a:hover{color:var(--teal)}

/* hero */
.hero{background:linear-gradient(160deg,#0B2027 0%,#123540 100%);color:#fff;padding:80px 0 90px;position:relative;overflow:hidden}
.hero h1{font-size:48px;line-height:1.08;font-weight:800;letter-spacing:-1px;max-width:760px}
.hero p.sub{font-size:19px;color:#CADCFC;margin:22px 0 30px;max-width:600px}
.cta-row{display:flex;gap:16px;flex-wrap:wrap}
.hero .trust{margin-top:26px;font-size:13.5px;color:#8fa6ab;display:flex;gap:22px;flex-wrap:wrap}
.hero .trust span{display:flex;align-items:center;gap:7px}
.dot{width:7px;height:7px;border-radius:50%;background:var(--mint);display:inline-block}

.eyebrow{color:var(--teal);font-weight:700;font-size:13px;letter-spacing:2px;text-transform:uppercase;margin-bottom:12px}
h2.sec{font-size:34px;font-weight:800;letter-spacing:-.6px;max-width:640px;line-height:1.15}
.lead{color:var(--muted);font-size:18px;max-width:640px;margin-top:14px}

/* stats / pillars / steps / cards / pricing */
.stats{background:var(--tint)}
.stat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.stat-card{background:#fff;border-radius:var(--radius);padding:32px;box-shadow:var(--shadow)}
.stat-card .big{font-size:32px;font-weight:800;color:var(--teal)}
.stat-card p{color:var(--muted);margin-top:10px;font-size:15px}
.grid4{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:40px}
.pill{background:var(--dark);color:#fff;border-radius:var(--radius);padding:26px 22px}
.pill .num{width:42px;height:42px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-weight:700;color:var(--dark);margin-bottom:16px;background:var(--mint)}
.pill:nth-child(even) .num{background:var(--amber)}
.pill h3{font-size:17px;margin-bottom:8px}
.pill p{color:#B9CDD2;font-size:14px}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:40px}
.step{text-align:center}
.step .c{width:60px;height:60px;border-radius:50%;background:var(--teal);color:#fff;font-size:22px;font-weight:800;display:flex;align-items:center;justify-content:center;margin:0 auto 14px}
.step h4{font-size:16px;margin-bottom:6px}
.step p{color:var(--muted);font-size:14px}
.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:40px}
.card{background:#fff;border:1px solid #e8efef;border-radius:var(--radius);padding:26px;transition:.2s}
.card:hover{box-shadow:var(--shadow);transform:translateY(-3px)}
.card .ic{width:42px;height:42px;border-radius:12px;background:var(--tint);color:var(--teal);display:flex;align-items:center;justify-content:center;font-size:20px;font-weight:800;margin-bottom:14px}
.card h3{font-size:18px;margin-bottom:8px}
.card p{color:var(--muted);font-size:15px}
.post small{color:var(--muted);font-size:13px}
.feature-card{display:block;background:var(--tint);border:1px solid #e3ecec;border-radius:var(--radius);padding:34px;transition:.2s}
.feature-card:hover{box-shadow:var(--shadow);transform:translateY(-3px)}
.feature-card .tag{display:inline-block;background:var(--amber);color:var(--dark);font-size:12px;font-weight:700;letter-spacing:1px;text-transform:uppercase;padding:4px 12px;border-radius:999px;margin-bottom:14px}
.feature-card h2{font-size:28px;font-weight:800;letter-spacing:-.5px;line-height:1.2;margin-bottom:10px;color:var(--ink)}
.feature-card p{color:var(--muted);font-size:16px;max-width:640px;margin-bottom:12px}
.feature-card small{color:var(--muted);font-size:13px}
.chips{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:28px}
.chip{display:inline-block;padding:8px 16px;border-radius:999px;border:1px solid #d7e2e2;background:#fff;color:var(--muted);font-size:14px;font-weight:600;transition:.2s}
.chip:hover{border-color:var(--teal);color:var(--teal)}
.chip.on{background:var(--teal);color:#fff;border-color:var(--teal)}
.post-topic{display:inline-block;font-size:11px;font-weight:700;letter-spacing:.5px;text-transform:uppercase;color:var(--teal);margin-bottom:8px}
.pricing{background:var(--tint)}
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px}
.price{background:#fff;border-radius:var(--radius);padding:30px;box-shadow:var(--shadow);display:flex;flex-direction:column}
.price.hot{background:var(--teal);color:#fff;transform:scale(1.03)}
.price h3{font-size:21px;margin-bottom:4px}
.price .range{font-size:14px;font-weight:600;color:var(--muted)}
.price.hot .range{color:#CADCFC}
.price .tag{font-size:12px;font-weight:700;letter-spacing:1px;text-transform:uppercase;color:var(--amber);margin-bottom:12px}
.price ul{list-style:none;margin:18px 0;flex:1}
.price li{padding:8px 0;font-size:14.5px;border-bottom:1px solid rgba(0,0,0,.06);display:flex;gap:8px}
.price.hot li{border-color:rgba(255,255,255,.15)}
.price li:before{content:"✓";color:var(--mint);font-weight:800}
.price.hot li:before{color:var(--amber)}
.cta-band{background:linear-gradient(135deg,#0E7C7B,#17A398);color:#fff;text-align:center}
.cta-band h2{font-size:32px;font-weight:800;max-width:680px;margin:0 auto 14px}
.cta-band p{color:#dff3f0;max-width:560px;margin:0 auto 24px;font-size:17px}
.blk{margin:32px 0 14px;font-size:20px}
.compare{margin-top:40px;border:1px solid #e8efef;border-radius:var(--radius);overflow:hidden}
.compare-row{display:grid;grid-template-columns:1.2fr 1fr 1fr;align-items:center}
.compare-row>div{padding:14px 18px;border-bottom:1px solid #eef2f2;font-size:15px}
.compare-row>div:first-child{font-weight:600;color:var(--ink)}
.compare-row>div:nth-child(2){color:var(--muted)}
.compare-row .hi{background:var(--tint);color:var(--teal);font-weight:600}
.compare-head>div{background:var(--dark);color:#fff;font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.5px}
.compare-head .hi{background:var(--teal);color:#fff}
@media(max-width:700px){.compare-row{grid-template-columns:1fr}.compare-row>div{border-bottom:1px solid #eef2f2}}

/* footer */
footer{background:var(--dark);color:#8fa6ab;padding:50px 0 28px;font-size:14px}
.foot-grid{display:flex;justify-content:space-between;flex-wrap:wrap;gap:30px;margin-bottom:28px}
footer .mark{color:#fff}
footer h5{color:#fff;font-size:13px;text-transform:uppercase;letter-spacing:1px;margin-bottom:12px}
footer a{display:block;padding:4px 0}
footer a:hover{color:var(--mint)}
.foot-bottom{border-top:1px solid rgba(255,255,255,.1);padding-top:18px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}

/* article */
.article{padding:60px 0}
.article .back{color:var(--teal);font-weight:600}
.article h1{font-size:36px;font-weight:800;letter-spacing:-.6px;margin:6px 0 14px}
.article .meta{color:var(--muted);margin-bottom:24px}
.article-body{font-family:'Lora',Georgia,serif;font-size:18px;color:#28383d}
.article-body h2{font-family:'Inter';font-size:24px;margin:28px 0 10px;scroll-margin-top:90px}
.article-body p{margin:14px 0}
.article-body ul,.article-body ol{margin:14px 0 14px 22px}
.article-body li{margin:8px 0}
/* layout com índice lateral */
.article-layout{display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:48px;align-items:start;margin-top:16px}
.article-main{min-width:0}
.tocbox{position:sticky;top:90px;align-self:start}
.toc-card{background:#fff;border:1px solid #eef2f2;border-radius:14px;padding:22px}
.toc-card h4{font-size:12px;text-transform:uppercase;letter-spacing:1px;color:var(--muted);margin-bottom:12px}
.toc-card a{display:block;padding:6px 0;color:var(--ink);font-size:14.5px}
.toc-card a:hover{color:var(--teal)}
.sidecta{background:linear-gradient(150deg,#0E7C7B,#17A398);color:#fff;border-radius:14px;padding:24px;margin-top:20px}
.sidecta h4{color:#fff;font-size:17px;margin-bottom:8px}
.sidecta p{font-size:14px;color:#e5f5f2;margin-bottom:16px}
@media(max-width:900px){.article-layout{grid-template-columns:1fr}.tocbox{display:none}}

/* diagnostic */
.diag{padding:60px 0}
.diag h1{font-size:34px;font-weight:800;letter-spacing:-.6px;margin:8px 0 8px}
.q-block{margin:20px 0}
.q-block label{display:block;font-weight:600;margin:12px 0 6px}
.input{width:100%;padding:11px 14px;border:1px solid #d7e2e2;border-radius:10px;font-size:15px;font-family:inherit;background:#fff;color:var(--ink)}
.input.mono{font-family:ui-monospace,Menlo,Consolas,monospace;font-size:13px}
.input:focus,
.admin-content input:focus,.admin-content select:focus,.admin-content textarea:focus{outline:none;border-color:var(--teal);box-shadow:0 0 0 3px rgba(14,124,123,.12)}
/* Estilo-base para QUALQUER campo dentro do admin, mesmo sem a classe .input */
.admin-content input:not([type=checkbox]):not([type=radio]),
.admin-content select,
.admin-content textarea{
  width:100%;padding:11px 14px;border:1px solid #d7e2e2;border-radius:10px;
  font-size:15px;font-family:inherit;background:#fff;color:var(--ink);appearance:auto
}
.admin-content select{cursor:pointer}
.freq{display:flex;gap:8px;flex-wrap:wrap}
.freq-btn{padding:9px 14px;border:1px solid #d7e2e2;background:#fff;border-radius:999px;cursor:pointer;font-size:14px}
.freq-btn.on{background:var(--teal);color:#fff;border-color:var(--teal)}
.check{display:flex;align-items:center;gap:8px;font-weight:500;margin:8px 0}
.score-head{display:flex;gap:20px;flex-wrap:wrap;margin:20px 0}
.score-card{background:var(--tint);border-radius:var(--radius);padding:22px 26px}
.score-card span{display:block;color:var(--muted);font-size:14px}
.score-card b{font-size:38px;color:var(--teal)}
.score-card small{font-size:16px;color:var(--muted)}
.heat-row{display:flex;align-items:center;gap:14px;margin:8px 0}
.heat-row .name{width:220px;font-size:14px}
.heat-row .bar{flex:1;height:14px;background:#eef2f2;border-radius:999px;overflow:hidden}
.heat-row .bar i{display:block;height:100%}
.heat-row .pct{width:34px;text-align:right;font-weight:700}
.actions-list{margin:10px 0 0 20px}
.actions-list li{margin:8px 0}
.risk-box{background:#FDF3E0;border:1px solid #F2D89A;border-radius:14px;padding:20px 24px;margin:18px 0}
.risk-label{color:#8A6D00;font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.5px}
.risk-value{font-size:28px;font-weight:800;color:var(--ink);margin:4px 0 6px}
.risk-value small{font-size:15px;color:var(--muted);font-weight:600}
.risk-box p{color:var(--muted);font-size:13px}
.benchmark{background:var(--tint);border-radius:10px;padding:12px 16px;color:var(--teal);font-size:15px;margin:10px 0}
.alert-error{background:#fdecec;color:#c0392b;padding:10px 14px;border-radius:10px;margin:12px 0}
.alert-ok{background:#e6f5ec;color:#1a7f4b;padding:12px 16px;border-radius:10px;margin:12px 0}
.wa-float{position:fixed;right:22px;bottom:22px;width:56px;height:56px;border-radius:50%;background:#25D366;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(0,0,0,.25);z-index:60;transition:.2s}
.wa-float:hover{transform:scale(1.08)}
/* material / lead magnet */
.material{padding:64px 0}
.material-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:start}
.material-pitch h1{font-size:34px;font-weight:800;letter-spacing:-.6px;line-height:1.15;margin:10px 0}
.material-list{list-style:none;margin:20px 0}
.material-list li{padding:8px 0 8px 28px;position:relative;color:var(--muted)}
.material-list li:before{content:"✓";position:absolute;left:0;color:var(--mint);font-weight:800}
.ebook-mock{display:flex;align-items:center;gap:14px;background:var(--tint);border-radius:14px;padding:16px 18px;margin-top:16px;max-width:340px}
.ebook-mock span{font-size:34px}
.ebook-mock b{display:block;color:var(--ink)}
.ebook-mock small{color:var(--muted);font-size:13px}
.material-form{background:#fff;border:1px solid #e8efef;border-radius:var(--radius);padding:30px;box-shadow:var(--shadow)}
.material-form h2{font-size:22px;margin-bottom:6px}
.material-form label{display:block;font-weight:600;margin:14px 0 6px;font-size:14px}
.material-success{text-align:center}
.check-big{width:56px;height:56px;border-radius:50%;background:var(--mint);color:#fff;font-size:28px;font-weight:800;display:flex;align-items:center;justify-content:center;margin:0 auto 12px}
@media(max-width:820px){.material-grid{grid-template-columns:1fr}}

/* login */
.login-wrap{min-height:100vh;display:flex;align-items:center;justify-content:center;background:linear-gradient(160deg,#0B2027,#123540);padding:24px}
.login-card{background:#fff;border-radius:var(--radius);padding:36px;width:100%;max-width:400px;box-shadow:var(--shadow)}
.login-card h1{font-size:22px;margin:16px 0 20px}
.login-card label{display:block;font-weight:600;margin:12px 0 6px;font-size:14px}

/* ===== ADMIN ===== */
.admin{display:flex;min-height:100vh}
.admin-side{width:230px;background:var(--dark);color:#cdd9dc;padding:20px 0;flex-shrink:0}
.admin-brand{display:flex;align-items:center;gap:8px;color:#fff;font-weight:800;padding:0 20px 18px}
.admin-brand small{color:var(--mint);font-weight:600;font-size:12px}
.admin-side nav a{display:block;padding:9px 20px;color:#aebfc4;font-size:14.5px}
.admin-side nav a:hover{background:rgba(255,255,255,.06);color:#fff}
.admin-side .grp{padding:14px 20px 4px;font-size:11px;text-transform:uppercase;letter-spacing:1px;color:#5f757b}
.admin-main{flex:1;background:#f6f9f9;min-width:0}
.admin-top{display:flex;justify-content:flex-end;align-items:center;gap:16px;padding:14px 28px;background:#fff;border-bottom:1px solid #e8efef;font-size:14px}
.linklike{background:none;border:none;color:var(--teal);cursor:pointer;font-weight:600}
.admin-content{padding:28px}
.admin-content h1{font-size:26px;margin-bottom:6px}
.page-head{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap}
.muted{color:var(--muted);font-size:14px;margin:6px 0 16px}
.cards{display:flex;gap:16px;flex-wrap:wrap;margin:14px 0}
.mcard{background:#fff;border-radius:12px;padding:18px 22px;box-shadow:var(--shadow);min-width:150px;flex:1}
.mcard span{display:block;color:var(--muted);font-size:13px}
.mcard b{font-size:28px;color:var(--dark)}
.mcard.hot b{color:#c0392b}
.panel{background:#fff;border-radius:12px;padding:20px;box-shadow:var(--shadow);margin:16px 0}
.panel h3{margin-bottom:12px;font-size:16px}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.dist-row{display:flex;justify-content:space-between;padding:6px 0;border-bottom:1px solid #eef2f2;font-size:14px}
.trend{display:flex;align-items:flex-end;gap:6px;height:140px}
.tbar{flex:1;display:flex;flex-direction:column;align-items:center;justify-content:flex-end;height:100%}
.tbar i{display:block;width:100%;background:var(--mint);border-radius:4px 4px 0 0;min-height:2px}
.tbar small{font-size:10px;color:var(--muted);margin-top:4px}
table{width:100%;border-collapse:collapse;margin-top:14px;font-size:14px;background:#fff;border-radius:12px;overflow:hidden;box-shadow:var(--shadow)}
th,td{text-align:left;padding:10px 12px;border-bottom:1px solid #eef2f2}
th{background:#f0f5f5;font-size:12px;text-transform:uppercase;letter-spacing:.5px;color:var(--muted)}
tr.clickable{cursor:pointer}
tr.clickable:hover{background:#f0f7f6}
.badge{display:inline-block;padding:3px 10px;border-radius:999px;font-size:12px;font-weight:600;background:var(--tint);color:var(--teal)}
.badge-sent{background:#e6f5ec;color:#1a7f4b}
.badge-failed{background:#fdecec;color:#c0392b}
.badge-queued{background:#fff6e0;color:#8a6d00}
.badge-sending{background:#e9f0ff;color:#2b5bd7}
.err{color:#c0392b;max-width:240px;font-size:12px}
.filters{display:flex;gap:12px;flex-wrap:wrap;margin:14px 0}
.add-row{display:flex;gap:10px;flex-wrap:wrap;margin:14px 0}
.add-row .input{max-width:240px}
.text-edit{display:grid;grid-template-columns:220px 1fr auto;gap:12px;align-items:center;background:#fff;padding:12px;border-radius:10px;box-shadow:var(--shadow);margin:8px 0}
.text-edit .key small{display:block;color:var(--muted);font-size:12px}
.editor{display:flex;flex-direction:column;gap:6px;max-width:760px}
.editor label{font-weight:600;font-size:14px;margin-top:10px}
.editor-actions{display:flex;gap:10px;align-items:center;margin-top:16px}
.field{margin:10px 0;display:flex;flex-direction:column;gap:6px;max-width:520px}
.field label{font-weight:600;font-size:14px}
.draft{border:1px solid #e8efef;border-radius:var(--radius);padding:20px;margin:16px 0;background:#fff}
.actions{display:flex;gap:10px;margin-top:12px;flex-wrap:wrap}
.actions .approve{background:var(--mint);color:#fff;border:none;padding:8px 16px;border-radius:8px;cursor:pointer}
.actions .reject{background:#fdecec;color:#c0392b;border:none;padding:8px 16px;border-radius:8px;cursor:pointer}
.btn-del{background:#fdecec;color:#c0392b;border:none;padding:7px 12px;border-radius:8px;cursor:pointer;margin-left:6px}
.ok{color:#1a7f4b;font-weight:600}
.back{color:var(--teal);font-weight:600;display:inline-block;margin-bottom:8px}
.activity{border-left:3px solid var(--mint);padding:6px 12px;margin:8px 0;background:#f6f9f9;border-radius:0 8px 8px 0}
.activity small{color:var(--muted);font-size:12px}
.input.mini{padding:6px 8px;font-size:13px}
/* kanban */
.kanban{display:flex;gap:14px;overflow-x:auto;padding-bottom:12px;margin-top:16px}
.kanban-col{flex:0 0 240px;background:#eef3f3;border-radius:12px;padding:10px}
.kanban-head{display:flex;justify-content:space-between;font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.5px;color:var(--muted);padding:6px 8px 10px}
.kanban-head span{background:var(--teal);color:#fff;border-radius:999px;padding:1px 8px;font-size:12px}
.kanban-card{background:#fff;border-radius:10px;padding:12px;margin-bottom:10px;box-shadow:0 2px 8px rgba(11,32,39,.06)}
.kc-title{font-weight:600;cursor:pointer;color:var(--ink)}
.kc-title:hover{color:var(--teal)}
.kc-sub{font-size:12.5px;color:var(--muted);margin:2px 0 8px}
/* funil */
.funnel-row{display:grid;grid-template-columns:120px 1fr 60px;align-items:center;gap:12px;margin:8px 0}
.funnel-name{font-size:14px;color:var(--ink);font-weight:600}
.funnel-bar{position:relative;background:#eef2f2;border-radius:8px;height:26px}
.funnel-bar i{display:block;height:100%;background:linear-gradient(90deg,var(--teal),var(--mint));border-radius:8px}
.funnel-bar b{position:absolute;left:10px;top:3px;color:#fff;font-size:13px}
.funnel-conv{font-size:13px;color:var(--muted);text-align:right}

@media(max-width:900px){
  .nav-links{display:none}
  .hero h1{font-size:34px}
  .stat-grid,.grid4,.steps,.grid2,.price-grid,.two-col{grid-template-columns:1fr}
  h2.sec{font-size:26px}
  .price.hot{transform:none}
  .admin-side{width:64px}
  .admin-side .admin-brand span:last-child,.admin-side nav a,.admin-side .grp{font-size:0}
  .text-edit{grid-template-columns:1fr}
}